Global vitamin supplements market projected to grow through 2030

The global vitamin supplements market, valued at approximately USD 60 billion in 2025, is expected to expand at a compound annual growth rate (CAGR) of 7.5% between 2026 and 2030. Growth is driven by increased consumer focus on preventive healthcare, immunity, and nutritional deficiencies, particularly following the COVID-19 pandemic.

In Latin America, the market reached USD 7,333 million in 2024, marking a 53% increase over the previous five years. Brazil and Mexico are the dominant regional players, accounting for roughly 74% of the Latin American market value. Projections suggest the Latin American sector could reach USD 10,538 million by 2029.

Key market trends include a rising demand for plant-based, vegan, and clean-label products, as well as growth in sports nutrition and probiotics. While North America maintains a significant market share due to mature retail infrastructure, the Asia-Pacific region shows high growth potential driven by urbanization and rising disposable income in countries such as China and India.