Globo targets R$ 5 billion in football advertising revenue by 2027

Globo is preparing a major commercial strategy to establish football as a primary revenue driver by 2027. The broadcaster aims to exceed R$ 5 billion in advertising revenue through a package that includes national championships, continental competitions, and the FIFA Women's World Cup.

The 2027 Women's World Cup, hosted in Brazil, is expected to generate over R$ 1 billion in advertising quotas. Additionally, the broadcaster plans to leverage rights for the Brasileirão, Copa do Brasil, and the Libertadores to attract major advertisers across various platforms, including open TV, SporTV, Premiere, and digital channels.