GLP-1 weight‑loss drugs drive surge in in‑store clothing shopping

Weight‑loss medications such as Mounjaro are prompting a noticeable shift back to brick‑and‑mortar clothing stores in the United States. About 11% of Americans are now on GLP‑1 drugs, and more than two‑thirds say the resulting size changes make them more likely to try on garments in person. Shoppers like 58‑year‑old Nora Nye, who lost 80 pounds on the drug, told Reuters, “Retailers are going to have to be ready for an influx of people getting into those sizes, but also needing help with it because we just don’t know where to go.”

Retail analysts say the trend could slow the migration to online‑only retail. Don Johnson of EY‑Parthenon noted the need for a more thoughtful in‑store experience. Retailers are responding: David’s Bridal reports shoppers trying twice as many dresses, sometimes up to ten styles, while Ross Stores posted a 17% rise in comparable‑store sales, which its CEO Jim Conroy linked to increased foot traffic and an improved in‑store experience. Companies such as Macy’s, discount chains and boutique owners are also reevaluating size ranges, dressing‑room layouts and styling services to accommodate the new demand.