Gmarket to implement AI for product selection during Big Smile Day

Gmarket has announced the introduction of an artificial intelligence-based product selection system for its upcoming annual sale event, ‘Big Smile Day,’ scheduled from November 2 to November 13. The AI will analyze purchase history, customer reviews, and seasonal demand to identify candidates for special deals.

By combining AI analysis with manual selection by professional Merchandisers (MDs) for new products and exclusive planned items, Gmarket aims to triple the number of special deal products from approximately 1,000 to 3,000. This approach is intended to expand exposure for sellers regardless of brand recognition or existing sales volume.

Participating products include items such as Samsung Galaxy Z Fold8 Ultra, Roborock robot vacuums, and various seasonal goods. The initiative seeks to enhance customer shopping satisfaction through more sophisticated product curation.