Goalhanger launches Goalhanger X creator-led media venture

Goalhanger has launched Goalhanger X, a new business model designed to build comprehensive media ecosystems around individual creators. The venture aims to combine a creator’s unique voice and audience with Goalhanger’s infrastructure for format development, audience growth, and commercial partnerships.

The first project under this initiative is ‘Always On with Marina Hyde’. The venture will launch across multiple platforms, including editorial, social media, and both long-form and short-form video. Future plans include expansion into audio, membership models, live experiences, and new intellectual property.

For advertisers, Goalhanger X intends to move beyond simple sponsorships or individual posts, offering brands the opportunity to integrate into a connected editorial world spanning various formats and audience touchpoints.