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Vozinha stars in global Spider-Man: Brand New Day campaign as film launches
Cape Verde goalkeeper Josimar Dias, known as Vozinha, was featured in Sony Pictures Brazil’s promotional campaign for the new Marvel film Spider‑Man: Brand New Day. The video, shot at Campo do Bitim on São Vicente, shows the World Cup 2026 star urging fans to see the movie and reflecting on heroism. Sony’s clip highlights that “anyone can become a hero,” linking Vozinha’s rise to fame – his Instagram following jumped from under 50 000 to 29.6 million after the tournament – with the superhero franchise.
In Chile, club Colo Colo sought a special exemption so the goalkeeper could wear his nickname on his jersey, despite national rules that ban nicknames and impose fines of up to $875 for violations. The club’s request will be voted on by the league’s council.
Costume designer Sanja Milković Hays, a veteran of major Hollywood franchises, confirmed she worked on the film’s costumes, while a separate review predicts the movie will become the highest‑grossing opening of the 2026 weekend, potentially the most profitable blockbuster of the year.
Entities
Colo Colo · Josimar Dias (Vozinha) · Josimar José Évora Dias (Vozinha) · Sanja Milković Hays · Sony Pictures Brazil · Spider‑Man: Brand New Day · Tom Holland
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Chilean football rules ban nicknames on jerseys and impose fines up to $875 for violations. www.klix.ba
- [○ 1 SOURCE] Vozinha’s Instagram followers grew from under 50 000 to 29.6 million after the 2026 World Cup. www.klix.ba
- [● 2 SOURCES] The campaign was produced by Sony Pictures Brazil. emisorasunidas.com · meridiano.net
- [○ 1 SOURCE] Colo Colo requested an exemption to allow Vozinha to wear his nickname on his jersey. www.klix.ba
- [● 3 SOURCES] Josimar Dias (Vozinha) was featured in Sony Pictures Brazil’s promotional campaign for Spider‑Man: Brand New Day. www.klix.ba · emisorasunidas.com · meridiano.net
- [○ 1 SOURCE] Costume designer Sanja Milković Hays worked on the costumes for Spider‑Man: Brand New Day. www.gloria.hr
- [○ 1 SOURCE] A review predicts Spider‑Man: Brand New Day will be the highest‑grossing film of the 2026 opening weekend. www.danas.rs
- [○ 1 SOURCE] The campaign video was filmed at Campo do Bitim on São Vicente, Cape Verde. emisorasunidas.com