Godrej Consumer Products appoints WPP Media as global media partner

Godrej Consumer Products (GCPL) has appointed WPP Media as its global media agency partner to manage its international business. This decision follows a three-month global media pitch process initiated in March 2026 to consolidate media operations outside of India under a single agency group.

The new mandate covers seven international markets: Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina, and Chile. Previously, media responsibilities in these regions were managed independently through various locally appointed agencies.

This appointment expands an existing relationship between the two companies, as EssenceMediacom, a part of WPP Media, has managed GCPL’s media mandate in India since 2025. GCPL aims to use this consolidation to combine global capabilities with local market expertise to improve efficiency and brand reach.