Goesan County promotional video goes viral with B-grade comedy

Goesan County's promotional video, titled ‘A Grandmother’s Double Life,’ has gained massive popularity on social media. The video, which features 79-year-old Shin Yong-suk, the head of the Sinpung Village Senior Citizens' Association, showcases a humorous contrast between a traditional rural lifestyle and a high-energy, modern persona involving electric vehicles and motorcycles.

Utilizing B-grade comedy aesthetics and generative AI technology, the content has achieved significant engagement. Within a week of its release, the video surpassed 1.4 million views on the county's official Instagram account and tens of thousands of views on YouTube. This surge in popularity has also led to a notable increase in the county's social media followers.

The campaign aims to rebrand the image of the aging region by highlighting Goesan as a vibrant and enjoyable place for seniors to live. The county plans to continue producing creative short-form content to communicate with the public in line with evolving media trends.