Going launches experiential travel project with Charmen storytellers

The tour operator Going, part of the MSC Group, has launched a new experiential travel initiative titled ‘I Viaggi di Charmen’. This project features travel writers and content creators Mattia Lorenzetti and Guido Prosperi, known as Charmen, who will lead group trips focused on gastronomy, photography, culture, and immersive storytelling.

At the TTG Travel Experience in Rimini, the duo presented their latest travel guides published by Giaconi Editore, covering Sri Lanka and Northern Thailand. These guides are the result of two years of field research and aim to provide readers with deep insights into local history, religious heritage, and culinary traditions. The project seeks to evolve travel personalization by integrating professional editorial expertise into the physical travel experience, allowing participants to engage directly with the authors' unique perspectives on various destinations.