Gold investment markets adjust following 2025 price surge

The gold market is experiencing a period of adjustment following a significant surge in 2025. In Chile, physical gold sales for investment, particularly in the form of 24-karat bullion and coins, have seen a slowdown. Juan Carlos Cano, commercial director of Aurus Joyería, reported a nearly 40% decrease in company sales during 2026, though he anticipates double-digit demand growth next year.

In Chile, 24-karat gold bullion is exempt from VAT and treated as an investment product, whereas 18-karat jewelry faces luxury taxes of up to 34%. Key players in the Chilean investment gold market include Aurus Joyería, Joyería Puma, and the Casa de Moneda.

Globally, gold prices have fluctuated, with recent trading values around $4,141 per ounce. Despite recent slight declines from the highs seen in 2025—when prices approached $5,000 per ounce—the metal remains a primary safe-haven asset for investors seeking stability amidst geopolitical and economic uncertainty.