Golden Gaytime and Cinnabon launch new ice cream collaboration

Golden Gaytime and Cinnabon have partnered to launch a limited-edition ice cream collaboration. The new product, playfully nicknamed ‘Junior’, combines Golden Gaytime’s signature toffee and vanilla ice cream with Cinnabon’s cinnamon and cream cheese flavors, topped with a crunchy cinnamon biscuit crumb and coated in compound chocolate.

Kalli Swaik, Marketing Director at Streets Ice Cream Australia and New Zealand, described the collaboration as a way to celebrate two iconic brands through a playful campaign. Dave Mikita, President of International and Licensing at GoTo Foods, noted that the partnership serves as an example of how brand licensing can extend a brand in authentic and memorable ways.

The single-serve version of the product is currently available at participating petrol and convenience stores. A four-pack multipack is scheduled to launch in supermarkets nationwide starting August 24.