Goldfish to launch first gluten-free cheese crackers

Goldfish is launching its first-ever gluten-free cheese crackers, a move driven by significant consumer demand. The new product, which maintains the brand's signature cheddar flavor and fish shape, is scheduled to roll out to retailers nationwide in November 2026 in 5 oz. packages.

The Campbell's Company noted that the innovation responds to years of requests from consumers. This shift aligns with broader market trends, as approximately 30% of the U.S. population actively seeks gluten-free options.

For Campbell's, the Goldfish brand is central to efforts to revitalize its snacking business. CFO Todd Cunfer has identified the brand as a key driver for improving margins, noting its status as a major and profitable segment of the company's portfolio.