Golf House launches new brand identity in Indonesia

Golf House has launched a new brand identity under the theme ‘Home for Every Golfer’ at its Lotte Mall Jakarta outlet. Marking its 36th year, the retailer aims to make golf more accessible to a diverse range of players, including beginners, women, and younger demographics.

Ashok Kumar, Assistant Vice President Merchandising for Golf House Indonesia at PT MAP Aktif Adiperkasa Tbk, stated that the rebranding responds to changing player expectations and the growing diversity of the Indonesian golf community. The new strategy focuses on three pillars: world-class products, expert guidance through ‘Mentor Buddy’ consultants, and specialized experiences.

The retailer also highlighted its club fitting services currently available at the Pondok Indah outlet in South Jakarta. This service uses comprehensive analysis of a player's swing, posture, and speed to provide precise equipment recommendations. Golf House plans to expand these fitting facilities to additional locations in the future.