Good Drinks Australia launches Coors Original

Good Drinks Australia has partnered with Molson Coors Beverage Company to launch Coors Original in the Australian market. The 5% ABV lager is inspired by the original Coors Banquet recipe, which dates back to 1873 in Golden, Colorado.

The launch expands Good Drinks Australia’s premium international portfolio and strengthens its national partnership with Molson Coors. Company representatives noted that the brand’s heritage and authenticity are expected to resonate with Australian consumers.

To support the rollout, Coors Original has entered a multi-year partnership with National Rodeo Co. as the lead beer brand for its Stampede Series. This partnership includes pouring rights and dedicated bars at Stampede Series events across the country.