Good Lood expands nationwide through Biedronka partnership

The Krakow-based artisanal ice cream brand Good Lood has expanded its reach to a nationwide scale through a partnership with the Biedronka retail chain and the private label Marletto. Starting August 20, two limited-edition flavors have become available in Biedronka stores across Poland: Choconoot, featuring hazelnut and cocoa, and Bourbon Vanilla with burnt butter.

This collaboration marks a significant strategic shift for Good Lood, which has primarily operated through its own network of approximately 37 ice cream parlors in cities like Krakow and Warsaw since 2016. Scaling production and logistics for national distribution represented a major challenge for the company. The current offering is priced at 19.90 PLN for a 463 ml container and is available until August 26 or while supplies last. The brand has indicated that these two flavors are only the beginning of its cooperation with the retailer.