Good Lood expands nationwide via Biedronka partnership

Artisanal ice cream brand Good Lood has launched a nationwide expansion through a partnership with the Biedronka retail chain. This collaboration, branded as Marletto x Good Lood, marks the brand's first large-scale move into mass retail outside of its established network of 37 locations, primarily situated in Kraków and Warsaw.

Available in Biedronka stores across Poland starting August 20, 2026, the initial offering includes two flavors in 463 ml containers: Bourbon Vanilla with burnt butter, and a version featuring Choconoot® hazelnut and cocoa cream. The products are priced at 19.99 PLN and will be available while supplies last.

To facilitate this transition, Good Lood had to scale its production and logistics to meet the demands of a national distribution network. The brand noted that managing the production plan and logistics to ensure the ice cream reaches customers across the country was a significant challenge.