Good Lood launches campaign against employee harassment

The Polish ice cream brand Good Lood has launched a social campaign titled ‘Nie bądź oblechem! Nie zrobimy Ci loda’ (Don’t be gross! We won’t make you an ice cream) to combat verbal harassment against its employees.

The company reported that staff members frequently face inappropriate and disrespectful comments, particularly sexualized remarks. In response, Good Lood announced that its employees have the right to refuse service to customers who engage in verbal assault or inappropriate behavior at sales points.

The campaign encourages bystanders to intervene when they witness such behavior rather than remaining indifferent. The brand emphasized that respect is a fundamental requirement for all customers, regardless of the setting or employee role.