Goodyear opens first Farm Experience Center in India

Goodyear has opened its first Farm Experience Center in Pune, India, marking a shift from traditional dealership transactions to an experience-led retail model. The center is designed to serve farmers, dealers, and OEM partners by providing a single location to explore products, engage with technology, and receive expert technical consultation.

The facility showcases the company’s latest agricultural tire portfolio, including the Ultra Grip tractor tire, which was developed specifically for Indian farming conditions. According to Goodyear India leadership, the initiative aims to strengthen customer engagement and brand perception by addressing specific needs related to varying crops, terrains, and operating conditions.