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[TECHNOLOGY] · United States, Italy, Germany, Australia · 8 sources

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Google expands Gemini AI across advertising, commerce, workplace and automotive platforms

Google has rolled out a series of Gemini‑branded AI tools across multiple product lines. Gemini Omni, a multimodal model that processes text, images, audio and video, is being added to YouTube Shorts, YouTube Create and developer APIs to enable text‑driven video editing.

On Android, Gemini now answers ten times more queries than ChatGPT, thanks to its native integration behind the long‑press home‑button and “OK Google” voice command, effectively replacing the classic Google Assistant. A THG Ingenuity AI Shopping Assistant built on the Gemini Enterprise Agent Platform has delivered a 5.5‑fold lift in first‑time‑buyer conversion and a 22 % increase in basket size for brands such as Myprotein.

Google Marketing Live 2026 announced Gemini as the core engine for the entire Google ad stack, introducing conversational ad formats and Highlighted Answers that deliver real‑time, context‑aware ad experiences. In Workspace, the Gemini app is now included in Business, Enterprise and Frontline subscriptions, with autonomous data agents that automate analysis in BigQuery, AlloyDB and Spanner, saving users an average of 105 minutes per week and improving work quality for 75 % of daily users.

General Motors will embed Gemini in select Australian models – Cadillac electric SUVs and the 2026 Chevrolet Corvette – allowing drivers to converse naturally with the AI without a phone. Additional coverage includes a side‑by‑side comparison of Gemini, Google Assistant and ChatGPT, and a public call for Gemini Trusted Testers to trial upcoming features.