Google Ads and Analytics platforms detailed

Google Ads is the advertising service that lets businesses place ads across Google Search, YouTube, Gmail, Discover, Maps and partner sites. Advertisers set a goal, budget and keywords, and pay based on clicks, impressions or conversions. The system runs an auction that also considers relevance and landing‑page quality.

Google Analytics is a web‑traffic analysis tool that uses cookies to collect data on how users interact with a site. IP addresses are anonymised before being sent to Google servers in the United States, and users can opt out of data collection via a browser plug‑in. The service is subject to the EU‑US Privacy Shield framework and provides reports to help site owners improve performance.