Google Ads introduces lead management dashboard and enhanced conversion tracking

Google Ads has launched a built‑in lead management dashboard that centralises the tracking, qualification and status of leads generated through Google‑hosted forms. The interface displays total, new, qualified and lost leads, lets advertisers review individual lead records, and feeds lead‑quality signals directly into Smart Bidding algorithms, helping AI optimise bids towards high‑value prospects and speeding up sales cycles.

At the same time, Google expanded its Enhanced Conversions for GA4, allowing advertisers to hash first‑party customer data such as email addresses and phone numbers and send it to Google for more accurate conversion attribution. This feature improves cross‑device tracking, complies with privacy regulations, and provides a fuller view of the customer journey from click to conversion.