Google Ads launches AI-powered dashboards for performance reporting

Google Ads has begun rolling out new AI-powered dashboards to select advertisers, aiming to transform how performance reports are generated. Using the Gemini system, users can now create visual reports through simple text commands, eliminating the need to manually select metrics, dimensions, and visualizations.

These dashboards provide real-time summaries that explain the reasoning behind data fluctuations, offering contextual analysis rather than isolated numbers. This integration of artificial intelligence is part of a broader trend by Google to place AI between advertisers and their campaign data, which includes virtual assistants and natural language insights to help businesses, particularly small and medium-sized enterprises, focus more on strategy and less on manual data processing.