Google AI Overviews reach 22% of desktop searches in Italy

A report by Sensemakers, based on Comscore data, reveals that Google’s AI Overviews appeared in 22% of desktop searches in Italy in June 2026. This marks a significant increase from April 2025, when the figure stood at 8%.

Combined with Bing, AI-generated summaries are reaching over 20 million users in Italy. This trend highlights the growing risk of ‘zero-click’ searches, where users obtain direct answers from the search engine interface without clicking through to the original source websites.

This shift in user behavior poses potential challenges for publishers, SEO professionals, and advertisers, as the distribution of web traffic and visibility for content creators undergoes a fundamental change.