Google AI tools boost visibility for Serbian and Croatian websites

In Serbia, businesses are advised to adopt Generative Engine Optimization (GEO) to increase the chances that AI systems such as ChatGPT, Perplexity or Gemini cite their sites as primary sources. GEO focuses on clear, verifiable, locally relevant content rather than keyword stuffing, emphasizing trust, technical accessibility and up‑to‑date information.

In Croatia, Google has introduced a "Preferred Sources" feature that lets users mark trusted media outlets, such as tportal, for more frequent appearance in Top Stories and AI‑generated answers. The setting increases visibility of selected sources while still showing diverse content, and can be changed at any time.

Both initiatives aim to improve discoverability of regional content in generative AI search results by encouraging higher‑quality, locally focused information.