Google and BTS launch interactive AI experiences in Gemini

Google has partnered with the South Korean music group BTS to launch four interactive experiences within the Gemini AI application. This collaboration utilizes Gemini’s multimodal architecture to drive consumer engagement through specialized features.

Users can unlock these experiences by entering the commands “Unlock BTS” or “7777” into the Gemini chat interface. The four features include:

• Inspiration Lists: Users can explore the creative prompts and interests of the seven BTS members, such as RM’s cultural travel or Jungkook’s interest in motorcycles. • Song Guessing Game: An emoji-based game where the AI provides clues based on song moods and lyrics to help fans identify BTS tracks. • Tour Updates: A tool that aggregates news from the last 48 to 72 hours and provides a two-week schedule adjusted to the user’s local time zone. • Korean Language Learning: A practical tool designed to help fans learn everyday Korean phrases used in fan letters and social media, complete with pronunciation guidance.

The rollout supports multiple languages, including English, Korean, Spanish, Japanese, and several others, as part of a strategic shift toward high-visibility, consumer-facing AI applications.