Google announces new AI Max reporting and expands AI Brief beta

Google has announced a new reporting view for advertisers using AI Max, designed to provide greater transparency regarding the search journey. This new interface will allow advertisers to view the specific search term that triggered an ad, the creative elements displayed to the user, and the final landing page within a single, unified view.

This update aims to help advertisers understand the outcomes of campaigns that utilize AI Max’s automated matching and landing page selection features. By linking these data points, users can more easily identify mismatched queries or unexpected redirects.

Additionally, Google is expanding the closed beta of AI Brief, a tool that allows advertisers to write ad guidelines using natural language. The beta is being extended to seven new languages: Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Turkish is not included in this expansion.