Google details ad placements for AI Overviews

Google has detailed how advertisements will appear within its AI Overviews. According to Google’s documentation, ads can be placed in three distinct locations: above the AI Overview text, below the AI Overview text, or inside the AI Overview text itself.

Ads appearing inside the AI Overview are limited to Shopping ads and are currently restricted to 12 countries using English. To be eligible for placement inside the summary, advertisers must use “AI-powered targeting,” such as broad match on Search or keywordless targeting via Performance Max, Shopping campaigns, or Dynamic Search Ads.

Standard Search campaigns using exact or phrase match keywords remain eligible to serve ads above and below the AI Overview, but they are not eligible for placement within the AI Overview text.