Google expands AI video creation via Google Vids and Google Ads

Google is expanding access to its AI-driven video creation tools, including Google Vids and Veo integration within Google Ads.

Google Vids is now available to users with Google or Google Workspace accounts, allowing for the creation of high-quality videos from concept to export using Gemini Omni 1.1 Flash. The tool supports full HD 1080p generation, scene expansion with consistent lighting and characters, and precise clip length specifications. To ensure transparency, clips generated via Omni 1.1 include SynthID digital watermarks. Future updates are expected to include text-to-speech capabilities in over 100 languages using Gemini 3.8 Flash-Lite.

Simultaneously, Google Ads has integrated Veo-generated video creation into its Asset Studio. This feature enables advertisers to transform up to three static images into unique, 10-second videos featuring fluid, natural motion. These generated assets can be incorporated into customizable templates for various campaign types, including Demand Gen and Performance Max, providing a streamlined workflow for advertisers with limited video production resources.