Google allows users to disable visible watermarks on Gemini AI content

Google has announced that users can now choose to disable visible watermarks on AI-generated content produced by its Gemini models. This update applies to images created via Nano Banana, videos from Omni, and music generated by Lyria. The change is intended to provide creators with more flexibility for professional use in presentations and social media.

Despite the removal of visible logos, Google is maintaining technical transparency through invisible identification methods. All generated files will continue to have SynthID watermarks and C2PA metadata embedded within them. These imperceptible markers allow software and regulators to verify the content's origin even if the visual label is hidden.

However, the ability to hide these watermarks is not universal. In regions where local laws mandate visible identification of AI-generated media, such as the European Union, China, and South Korea, the visible watermark will remain mandatory. The rollout is being implemented progressively across Gemini, the Flow video editor, and will eventually extend to Google Search.