Google Extends AI Search Controls Globally as EU Enforces DMA Access Requirements

Google has rolled out its Search Generative AI Controls beyond the United Kingdom, adding the option for publishers worldwide to opt out of having their content used in AI‑generated search results. The controls, available in Google Search Console, let site owners include, exclude, or inherit settings for AI features such as AI Overviews and Discover. Sites that opt out stop receiving impressions or traffic from those AI experiences, with changes typically taking one to two days to propagate.

Separately, the European Commission has invoked the Digital Markets Act to require Google to grant rival firms, including OpenAI, access to eleven core Android features and to share anonymised search‑data used to improve its services. The move aims to curb Google’s gatekeeper dominance and create a level playing field for competing AI assistants and search providers across the EU. Google has warned that broader access could raise privacy and cybersecurity concerns, but the regulator maintains that safeguards will remain in place.