Google India and JioStar partner to integrate AI Search into TV content

Google India and JioStar have launched a multi-platform partnership to demonstrate the utility of AI-powered Google Search features through Indian television content. The campaign, titled “Google Search ka naya AI Mode. Jo samjhe, samjhaye, raah dikhaye,” integrates conversational AI capabilities into popular Hindi fiction shows, including Anupama and Yeh Rishta Kya Kehlata Hai.

The initiative uses character-driven vignettes to showcase how AI can assist with everyday tasks such as managing household budgets, making career decisions, and supporting children’s education. By embedding these technological features into relatable storylines, the companies aim to bring advanced reasoning and personalization to mainstream Indian households.