Google India launches Gemini AI campaign with Shah Rukh Khan

Google India has launched a new marketing campaign for its AI assistant, Gemini, featuring actor Shah Rukh Khan. The campaign aims to increase AI accessibility and adoption across India, specifically targeting users in Tier 2 and Tier 3 towns where language barriers often limit the use of digital tools.

Developed in collaboration with McCann India and Nirvana Films, the campaign focuses on Gemini’s multilingual capabilities. It positions the AI as a conversational companion capable of responding to text, video, speech, and images in a user’s preferred language. The creative direction, led by Prasoon Joshi of Omnicom Advertising India, utilizes everyday scenarios to demonstrate how the technology can assist with daily questions and decision-making.

Shekar Khosla, Vice President of Marketing at Google India, stated that the initiative seeks to bridge the gap between aspiration and achievement by making technology feel like a companion in everyday life rather than just a tool.