Google introduces preferred source feature for users

Google has introduced a new feature allowing users to designate specific websites as preferred sources. This functionality, which has been widely adopted by major media outlets, enables users with Google accounts to click a link or button on a site to signal that they value that specific brand's reporting.

While the feature allows for direct user signals—a departure from purely algorithmic behavior—some SEO experts suggest caution. There are concerns that Google might discontinue the feature, potentially leaving unnecessary code on websites. Despite these risks, media organizations like the SPIEGEL Group view the approach as a meaningful way to reinforce the role of original journalism and media brands.