Google Merchant Center expands agency account limit to 1,000

Google has updated its Merchant Center documentation to clarify that the platform for agencies now supports linking up to 1,000 client accounts under a single agency account.

While this update does not introduce new technical functionality, it provides essential guidance for marketing agencies managing large merchant portfolios. By establishing a documented limit, the update removes previous uncertainty regarding account capacity, allowing agencies to better plan their account structures, onboarding processes, and long-term scalability.