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[BUSINESS] · United States · 17 sources

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Qualcomm to raise Snapdragon chip prices from Sept 1, 2026, spurring Android phone cost surge

Qualcomm announced that it will increase prices on most Snapdragon processors by double‑digit percentages beginning 1 September 2026. CEO Cristiano Amon said the move is forced by rising component costs, especially a memory shortage linked to soaring AI data‑centre demand. The price hike follows a sharp rise in smartphone memory prices – about 300 % year‑on‑year in Q2 2026 – and a 15 % global decline in smartphone SoC shipments in the first half of 2026. MediaTek and Qualcomm shipments each fell more than 25 % YoY, while Apple and Samsung gained share. Samsung’s memory division reported record profits and expects the memory crisis to persist through 2027‑2028. Analysts warn that higher chip costs will push Android phone prices up and may force budget models to reduce RAM to 4 GB to keep prices affordable.

Entities

AI data‑centre industry · Android smartphones · Apple · Cristiano Amon · DRAM memory · Google · Klarna · MediaTek Inc. · Pixel 11 · Qualcomm Inc. · Samsung Electronics · Snapdragon

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