Google rolls out Gemini AI ad tools in India and video commerce suite in Southeast Asia

Google introduced a suite of Gemini‑powered advertising tools for marketers in India at the Google Marketing Live 2026 event. The rollout includes AI‑generated search campaign creation that builds headlines, descriptions, keywords and images from a website URL, and an "Ask Advisor" collaborator that works across Google Ads, Analytics, Merchant Center and the Marketing Platform to surface insights and optimization recommendations.

At a separate Google Marketing Live event in Singapore, the company unveiled new video‑commerce and advertising solutions for Southeast Asia. Highlights include the Commerce Media Suite, which links YouTube ads directly to checkout pages (piloted with Shopee, with early tests reporting a 7.4% incremental revenue lift for Maybelline), Creator Partnerships Boost and Affiliate Partnerships Boost that amplify creator‑generated shopping videos. YouTube shopping videos now exceed 6 million in the region, accounting for about 25% of Southeast Asian e‑commerce GMV. Google also cited high usage of AI Overviews and AI Mode, with 82% of users reporting faster decisions and 80% greater confidence.