Google tests AI-first homepage layout without Search button

Google is conducting an A/B test on a new, AI-first homepage layout that removes the traditional “Google Search” button for a select group of signed-out users. The redesign has been observed across several browsers, including Chrome, Microsoft Edge, and Perplexity’s Comet.

In place of the classic search button, the interface features three new AI-driven shortcuts located beneath the search bar: “Create images,” “Ask about files,” and “Brainstorm.” An “AI Mode” button has also been integrated directly into the search field. While the “I’m Feeling Lucky” button remains, the new layout appears to prioritize conversational and generative AI interactions.

Testing indicates that the “Ask about files” and “Brainstorm” functions can be used without a Google account, allowing users to upload documents for analysis or engage in idea generation via Gemini. However, the “Create images” feature requires users to sign in to a Google account. Observations suggest the experiment is specifically targeted at logged-out visitors, as the three AI shortcuts disappear once a user signs in.