Google tests AI summaries for Discover feed

Google is testing significant changes to its Discover news feed that could impact how publishers drive traffic to their websites. Robby Stein, Google Search Product Vice President, announced the testing of a new user interface featuring a ‘Dive deeper’ button.

When users select this option, the platform will provide a brief AI-generated summary of the topic. This feature is expected to function similarly to Google Search’s AI Overviews, allowing users to consume information directly within the Google interface rather than clicking through to the original source. Experts suggest this shift may reduce click-through rates for publishers who rely on the personalized feed for audience engagement.