GoudGoed launches unified brand with promotional event

GoudGoed, a social enterprise under WerkPro, is celebrating the launch of its unified brand identity. Over the past year, all WerkPro thrift stores—previously operating under various names such as Raderwerk in Friesland and Hergebruik Plus in Appingedam—have been consolidated under the single GoudGoed name and house style.

To mark this transition, the organization is hosting a promotional event called ‘De GoudGoeie Vondst’ on Saturday, October 3. Across its ten locations in the northern provinces of Groningen, Friesland, and Drenthe, a surprise thrift store find wrapped in gold gift paper will be hidden every hour between 10:00 and 17:00. The first person to find the item may keep it.

GoudGoed operates with a mission to provide work experience opportunities for individuals while reducing waste by collecting, repairing, and reselling usable goods.