Govee expands German retail presence via MediaMarkt

Smart lighting provider Govee is expanding its retail presence in Germany through a new partnership with MediaMarkt. The company's products are now available in nearly 600 MediaMarkt locations nationwide.

In addition to MediaMarkt, Govee is increasing its presence in hardware stores such as Hornbach, Bauhaus, and OBI. The product rollout focuses on indoor, home cinema, and outdoor smart lighting solutions, including floor lamps, table lamps, strip lights, and TV backlights.

To enhance consumer engagement, Govee will host a dedicated experience area at the MediaMarkt Berlin-Neukölln location until October 11, 2026, allowing customers to test the lighting effects and design of the products firsthand.