Goya entrepreneurship program aims to double local business sales

The Escalar program in Goya is an intensive initiative designed to help local entrepreneurs transform ideas into profitable businesses. The program aims to professionalize projects and assist participants in potentially doubling their sales through strategic training and advisory services.

Launched on July 31 with 30 registered entrepreneurs, the program currently has 27 participants undergoing intensive workshops. These sessions cover essential business aspects including value propositions, cost management, target markets, sales strategies, and profitability. To apply their learning, participants are engaging in a dual sales model consisting of an online platform and a physical fair at the Goya waterfront.