Goyang City character Goyang Goyangi gains popularity via short-form videos

Goyang City's representative character, ‘Goyang Goyangi’, has gained significant popularity through short-form video content on social media. The city announced that cumulative views for related videos on official SNS channels, including Instagram, have exceeded 2.53 million.

Key successful content includes a reel featuring the girl group RESCENE, who serve as city ambassadors, which garnered 1.63 million views. Other popular videos include a parody of the group Ateez's song ‘BAD’ to promote heatwave shelters at ice rinks, and promotional content linking local commercial districts like La Festa with upcoming large-scale concerts.

The city is utilizing AI technology, trending memes, and short-form formats to move away from traditional, rigid administrative announcements. By doing so, Goyang City aims to deliver policy information, cultural events, and local economic news in a way that is easily accessible and engaging for citizens.