Gracie Abrams named face of Chanel’s Coco Mademoiselle Crush Absolu

Singer-songwriter Gracie Abrams has been named the face of Chanel’s new fragrance, Coco Mademoiselle Crush Absolu. The campaign, featuring a film directed by Joe Wright, depicts a narrative of instinct and movement set against Parisian backdrops.

The new fragrance, created by perfumer Olivier Polge, is described as an intense ambery composition. It features top notes of grapefruit and lychee, transitioning into rose and jasmine, and settling into a base of vanilla, vetiver, and patchouli.

Abrams, who has a long-standing relationship with the fashion house, is also expanding her creative pursuits beyond music, including an upcoming acting debut in an A24 film directed by Halina Reijn.