Graeter's partners with Peacock for 'The Paper' ice cream collaboration

Graeter's ice cream has announced a collaboration with Peacock to celebrate the second season of 'The Paper,' a spin-off series following journalists attempting to revive a historic Ohio newspaper.

The partnership includes the release of a 'Black, White, and Read All Over' sundae, featuring cookies and cream ice cream with strawberry topping, whipped cream, chocolate jimmies, and a cherry. Additionally, a limited-edition 'Black, White, and Read All Over' bundle is available for nationwide shipping via the company's website. The bundle contains six pints: Cookies & Cream, Black Cherry Chip, Strawberry, Chocolate Chip, Madagascar Vanilla, and Raspberry Sorbet, along with a branded koozie.

To promote the collaboration, a branded ice cream truck is scheduled to visit New York City on September 22, offering complimentary samples at the Meatpacking District and The Battery.