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[CULTURE] · Argentina · 6 sources

Gran Hermano Argentina adds Alejandra Majluf and faces contestant rule breach

Alejandra Majluf entered the Argentine edition of Gran Hermano as a replacement for the departing contestant Gladys "La Bomba Tucumana". The production introduced her via a "Golden Ticket" and her arrival sparked an emotional reunion with former housemate Andrea del Boca, while also drawing criticism from some viewers who questioned her inclusion.

Later in the season, participant Steffany Pereira, known as “Campanita”, was reported to have lingered outside the house to listen to a shouted message from the street. Big Brother rules forbid participants from hearing external communications, and the delayed response could lead to a collective sanction that might affect food rations and house dynamics.

Both events highlight the show's ongoing strategy of rotating participants to sustain audience interest and the strict enforcement of house rules amid the competition’s 100‑day milestone.