Granada launches international tourism campaign in Tokyo

The Diputación de Granada has launched a new international promotional campaign titled ‘Granada ante el mundo’ (Granada before the world). The initiative aims to strengthen the province's presence in key international tourism markets over the next six months.

As part of the launch, a 15-second 3D advertisement is being projected at the Cross Shinjuku Vision screen in Tokyo, Japan. Located near the east exit of Shinjuku Station—the world's busiest railway station—the advertisement is displayed eight times per hour. The campaign is scheduled to remain active at this location until October 4.

Francis Rodríguez, president of the Diputación de Granada, stated that the strategy is intended to project a modern and ambitious image of the province to thousands of daily commuters and travelers in the heart of Tokyo.