GTA 6 pre‑order boom could generate up to $5 billion in first week, spurring Xbox sales

Analyst firm Newzoo projects Grand Theft Auto VI to earn between $3.25 billion and $5.2 billion (about 22‑36 billion kroner) in its debut week, based on roughly $180 million of digital pre‑order spending in the United States, United Kingdom, Germany, France, Italy and Spain. The estimate translates to 37‑51 million units sold, with a standard edition priced around $80‑$100. Journalist Jason Schreier quoted Rockstar as "90 % confident" that the November 19, 2026 launch will occur on schedule, though marketing has been limited and fans await a third trailer. Xbox Series X|S sales in the United States rose 86 % in June, a jump that analysts suggest may be tied to the upcoming GTA VI release, despite the lack of direct data. Rumours indicate the new title will re‑introduce expanded casino features, and a physical PS5 edition sold in Japan will carry a 170‑day activation‑code expiry due to regional regulations. The Ultimate edition of GTA VI is priced around €100, sparking debate over its cost. These combined factors highlight the game's massive commercial expectations and potential impact on console hardware sales.