GranPlus enters Super Premium pet food market with new Performance line

GranPlus, a pet food brand under MBRF Pet, has launched its new GranPlus Performance line, marking the brand's entry into the Super Premium segment.

To support the launch, the company introduced the “Alimente essa amizade” (Feed this friendship) campaign, developed by Africa Creative. The campaign aims to connect the nutritional benefits of the new line with the emotional bond between dogs and their owners. It features the poem “O Homem e o Cachorro” by Bráulio Bessa to emphasize the lifelong friendship built through care and coexistence.

The national marketing strategy includes digital and streaming films, out-of-home (OOH) media, social media content, point-of-sale actions, and influencer partnerships within the pet and veterinary sectors. Additionally, the brand will hold activations and sample distributions at Parque Villa-Lobos in São Paulo.