GRAPHT and Persona announce 30th anniversary collaboration

MSY Inc. has announced a first-time collaboration between the brand GRAPHT and the ‘Persona’ video game series to celebrate the franchise's 30th anniversary. The collection features a variety of merchandise, including specialized audio equipment and lifestyle items.

The centerpiece of the collection is ‘THE SPECIAL – EARPHONES PERSONA 30th Anniversary Edition’. Based on the GRAPHT ‘THE STANDARD’ model, these earphones feature a dual dynamic driver configuration (6mm and 10mm) and sound tuning selected by the Atlus sound team to enhance the gaming and musical experience. The design includes custom aluminum housing with engraved logos and packaging featuring official 30th-anniversary artwork.

Other items in the collection include T-shirts featuring character line art, desk mats, stainless steel thermo tumblers, acrylic art blocks, embroidered stickers, arcade controller buttons, and trading tin badges.

Many of these products will be available for pre-sale at the Tokyo Game Show 2026 (TGS2026) held at Makuhari Messe from September 17 to 21. The anniversary earphones are available for reservation via the GRAPHT official EC site starting September 7, while other items will be available for purchase at the TGS2026 venue or through subsequent online sales in early October.