Greater Bank launches ‘Do Big Things’ brand campaign

Greater Bank has debuted a new brand platform titled ‘Do Big Things,’ developed in partnership with the creative agency It’s Friday. The campaign, centered on the concept ‘Walls make a house. Life makes a home,’ utilizes a film where everyday household objects come to life to share stories of the memories and experiences made within a home.

The campaign aims to position Greater Bank’s home loan products as a means for customers to retain more disposable income for life’s significant moments. The rollout will span multiple channels, including broadcast, online video, out-of-home, radio, digital, and social media.